Eyebase: A One-Stop-Shop for the Management of Digital Assets

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Greg Wasmuth, GM, USA
Since the dawn of the millennium, there has been an exponential surge in the creation of digital media content across all industries. This boom is driven by continuously improving digital camera and video technologies, lower storage costs, affordable prices, high-performance processors, enhanced capacity, and inexpensive cloud services. However, handling images, videos, documents, and other digital assets on an organizational level pose significant management challenges. Often, digital content gets lost in an endless chain of emails and folders, which makes searching and retrieving this content an arduous task. Greg Wasmuth, GM, USA, at Eyebase reckons that an average employee in a mid-size to large company spends over 19 percent of their time searching and retrieving information and digital assets, especially in companies that are media-rich. This roughly eats up a day's work for employees in a week, resulting in reduced workforce productivity and higher cost for the organizations. On top of that, most digital content has legal usage rights, and any negligence can be a cause of hefty lawsuits and a damaged reputation. This is where Eyebase makes a difference with a digital asset management system (DAM) that helps organizations optimize their digital assets without breaking a sweat. "Our DAM solution is a centralized feature-rich system for managing digital media content, like images, videos, documents, and any other digital asset," states Wasmuth.

“Our DAM solution is a centralized feature-rich system for managing digital media content, like images, videos, documents, and any other digital asset”

The web-based Eyebase DAM platform helps marketing creatives in three primary areas—ingestion, organization, and publishing. It acts as a mission control for an organizations’ digital asset management needs. Available on SaaS-based as well as on-premise model, the platform has more than 130 features, enabling teams in organizations to manage digital assets seamlessly and collaborate efficiently.

For the ingestion of content on the Eyebase platform, there is a feature called eyesync that provides Dropbox-like ease to import files from any location. It also allows the employees of the organizations to dynamically synchronize all the digital media assets to their servers. “Our platform can ingest terabytes of digital data that allows clients’ to work on the local computer without going through the hassles of searching that content online,” says Wolfgang Kaufmann, CEO, Eyebase.

Organizing content is made effortless using artificial intelligence that auto-tags relevant keywords by identifying objects in the photo. These tags are used to categorize, manage, and find assets quickly, making collaboration efficient between teams. Also, the users, at all times, are aware of the information regarding the asset that eliminates any chances of miscommunication. Eyebase prevents access to images and videos whose digital rights have expired and can even send a notification to the owner of the Digital Rights agreement. This prevents organizations from lawsuits that can cause a significant hit to their financials.

Besides, Eyebase has robust APIs that enable integration with major third-party systems such as WordPress, Salesforce, Adobe, and others for an intuitive sharing of digital assets. These APIs can also automatically publish the digital assets to various web properties like YouTube, Amazon and WordPress sites.


Our system is well-built from the ground-up, making it flexible enough to customize according to the clients’ requirements, and we offer those customizations for less than one-third of the price that our biggest competitors offer


The most significant unique selling points (USP) of Eyebase platform are its flexibility and affordability. A product of German engineering, the platform can flex according to the requirements of organizations without burning a hole in their pockets. “Our system is well-built from the ground-up, making it flexible enough to customize according to the clients’ requirements, and we offer those customizations for less than one-third of the price that our biggest competitors offer,” says Kaufmann.

Several organizations—from small photography studios to global brands and multi-national corporations with thousands of users around the world—leverage the Eyebase DAM platform for efficient digital asset management. Kaufmann shares a customer success story of a global fashion house that manufactures shoes and handbags. The manufacturers were struggling to manage their digital assets that had to be sent to the retailers for marketing purposes. Whenever an order was placed for a product, the salesperson had to manually retrieve and send all the relevant information, images, and videos about a product to the retailers. The entire process used to take hours to finish and would reduce the salesperson’s efficiency to a large extent. The Eyebase DAM system enabled them to automatically publish all the assets to a secure brand portal unique to each customer. “By automating the entire publishing process and getting assets to customers more quickly during the busy fashion seasons, our client was able to increase their revenue by 21 percent,” informs Wasmuth.

At a time when the entire globe is trying to come to grips with the COVID 19 situation, online collaboration of distributed teams is going to be a new normal. Hence, organizations need to work more proactively to manage their assets to facilitate collaboration and eliminate the chances of violation of any digital asset rights or costly last minute mistakes launching a campaign with the wrong images. Eyebase offers robust collaborative functionalities, making it a perfect ally for organizations to avoid making costly errors and improve efficiency at the same time.

Established in 1997, Eyebase has carved a niche for itself in the asset management industry with its flexible and affordable DAM platform. Headquartered in Munich, Germany, the company also has an office in New York. Eyebasehas expanded geographically to offer its services across the U.S. coast to coast. On the technology part, Eyebase is currently working on blockchain security to protect against hacking attempts. “We have had an incredible 2019 and plan to grow more in the coming years by continually exceeding our customers’ expectations,” concludes Kauffmann.

Company
Eyebase

Headquarters
Munich, Germany

Management
Greg Wasmuth, GM, USA and Wolfgang Kaufmann, CEO

Description
Eyebase offers a centralized feature-rich DAM platform for an efficient management of digital media content such as, images, videos, documents, and any other digital assets. The web-based Eyebase DAM platform helps marketing creatives in three primary areas—ingestion, organization, and publishing. It acts as a mission control for an organizations’ digital asset management needs. Available on SaaS-based as well as on-premise model, the platform has more than 130 features, enabling teams in organizations to manage digital assets seamlessly and collaborate efficiently. A product of German engineering, the most significant unique selling points (USP) of Eyebase platform are its flexibility and affordability

Eyebase